🗞Cross-generational UX research

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😌 Humans of User Research with Victor Yocco

Hi Victor, tell us a little about yourself!
I’m a UX researcher and author who has spent over a dozen years conducting research for organizations and businesses across many industries. Wow, time flies! As I’ve grown in my UX career, I’ve found the thing that brings me the most joy is working with newer researchers and watching them grow their skills. I also enjoy the learning that comes with taking on a new project. I’m also a father who enjoys traveling, reading, and playfully connecting with my kids.

What's a professional goal you aim to achieve in the coming year?
I’m hoping to have an action packed year in my professional life. I’m looking for my next opportunity to grow as a researcher and leader. I’m hoping to find a role that allows me to grow a team of researchers and contribute to the positive impact of UX research on a product. I’m also exploring the possibility of writing another book on UX. I am still excited by opportunities to contribute to the field.

What's your go-to snack during marathon research sessions?
Coffee. I can go an unbelievably long period of time surviving solely on coffee.

What can people reach out to you about and how can they find you?
I’d love to chat with anyone about UX research, career growth, or writing. You can always connect and send me a message over LinkedIn, or email me at victoryocco@gmail.com

Thank you, Victor!

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📚 Articles of the Week.

Cross-generational UX research: designing for Gen z and boomers on the same platform
Understanding generational UX needs, Gen Z values dynamic, inclusive, and innovative designs, while Boomers prioritize simplicity, privacy, and clarity. Ensure usability with accessible layouts, multimodal content, inclusive language, and balanced innovation. Tanzil Mukthar 01/05

Be a T-shaped quant UXR: how doing qualitative research made me a better quantitative UX researcher
Explores how qualitative research enhances quantitative UX research by reframing questions, deepening insights, and fostering empathy. Build impactful strategies by integrating diverse methodologies, active listening, and cross-functional collaboration. Kitty Xu 01/07

Do you need a UX research intake form?
UX research intake forms: When they work and when they don’t. Thomas Stokes 12/29

How to crack the code on panel building in 2025
Discover how ReOps teams are mastering panel building for efficient, scalable UX research. Explore strategies to overcome common challenges, manage participant data, and create dynamic, high-impact user panels. 12/18

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🎥 Video of the Week.

Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at GV)
Michael (who I had the pleasure of meeting at Google) explains how to identify a “bullseye customer” through focused research sprints and customer interviews at Lenny's famous pod. Follow steps to define target users, build prototypes, host watch parties, and align teams for actionable insights. YouTube 12/01

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🔉 Audio of the Week.

Change Management with Graham Gardner of U.S. Bank
Explores change management in UX organizations and the role of Research Operations in driving transformation. Build adaptable team structures, leverage ReOps for scaling insights, and anticipate AI’s potential to enhance cross-functional collaboration. Spotify Apple 12/18

Spotlight > Articles > Video > Audio > Events

🗓 UserCalendar: Upcoming Events.

What I learned about validation techniques while building Airtime
January 17 @ 2:00 am – 3:00 am EST
Akos (a great guy!) will share lessons from the early days of building Airtime, exploring validation techniques such as discovery interviews, focus groups, opportunity scoring, surveys, and more, to help attendees refine their own research strategies. Learn more

The Future of Strategic Research in an AI-First World
January 23 @ 12:00 pm – 1:00 pm EST
In this session, Nikki Anderson and Ned Dwyer will explore how the transformation of the research industry, driven by AI and democratization, is reshaping the role of UX researchers and enabling organizations to adopt scalable, insight-driven processes. Learn more